Question

Our marketing professor, Dr. Wilson, has been asked to participate in the university's strategic marketing planning process. During the planning phase of the process, what questions will Dr. Wilson likely ask? Be specific to the university's strategic marketing planning process.

a) Increasing student enrollment
b) Boosting alumni engagement
c) Enhancing faculty recruitment
d) Improving campus infrastructure

Answer 1

Dr. Wilson is likely to ask specific questions related to increasing student enrollment, boosting alumni engagement, enhancing faculty recruitment, and improving campus infrastructure during the university's strategic marketing planning process.

Step-by-step explanation:

In the university's strategic marketing planning process, Dr. Wilson is likely to ask a series of questions to guide the planning phase:

1. Increasing student enrollment: Dr. Wilson might ask what strategies can be implemented to attract more students to the university, such as developing targeted recruitment campaigns or improving the admissions process.
2. Boosting alumni engagement: Dr. Wilson could inquire about how to strengthen the relationship with alumni, such as creating alumni events, building an online alumni community, or launching fundraising campaigns specifically targeting alumni.
3. Enhancing faculty recruitment: Dr. Wilson may want to explore methods for attracting top-tier faculty, such as offering competitive salaries and benefits, creating a supportive academic environment, and promoting the university's reputation for research and teaching excellence.
4. Improving campus infrastructure: Dr. Wilson might raise questions about upgrading campus facilities and technology, ensuring that the university can provide a modern and comfortable learning environment for students, faculty, and staff.