Question

In a Nielsen Survey, the television shows being watched by households surveyed by Nielsen Media Research are recorded. Explain whether this data is qualitative or quantitative, and provide a brief justification for your answer.

Answer 1

The data collected by Nielsen Media Research in the Nielsen Survey to determine the popularity of television shows is qualitative data.

Step-by-step explanation:

The data collected by Nielsen Media Research in the Nielsen Survey to determine the popularity of television shows is qualitative data.

Qualitative data is non-numerical data that represents qualities or characteristics.

In this case, the data collected by Nielsen Media Research includes information about the television shows being watched by the surveyed households, such as the genre, actors, storyline, and audience preferences.