Final answer:
The parameters to assess a media type as a promotional tool include exposure, engagement, cost, design, frequency, and taste.
Step-by-step explanation:
The parameters to assess a media type as a promotional tool include exposure, engagement, cost, design, frequency, and taste.
Exposure refers to the reach or number of people who will see the promotional material. Engagement measures how much the audience interacts with the media, such as through likes, comments, or shares. Cost considers the financial investment required for the promotional tool, while design evaluates the visual appearance and appeal.
Frequency refers to how often the promotional tool is presented to the audience, and taste refers to the appropriateness and alignment of the media with the target audience's preferences and values.