Final answer:
Using children to nag parents for marketing purposes is ethically questionable and can strain family dynamics. This strategy is different from the Tremor Program, which relies on peer-to-peer word-of-mouth by teens to naturally build product buzz.
Step-by-step explanation:
Encouraging children to nag their parents as a way to reach an adult target market is generally regarded as ethically questionable. Marketing strategies should aim to be responsible and considerate of family dynamics and not promote behaviors that could cause strain or conflict within households. Particularly, when children are used as a conduit for marketing messages, it can raise concerns about manipulation and the exploitation of children's influence over their parents. In comparison to the Tremor Program, which is a word-of-mouth marketing initiative developed by Procter & Gamble to create buzz around new products, encouraging children to nag is different. The Tremor Program focuses on peer influence among teens to spread product awareness organically, rather than directly encouraging them to exert pressure on their parents to make purchases. While both tactics utilize influence, the Tremor Program aims to create genuine enthusiasm among consumers rather than leveraging pester power.