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The marketing research department of an instant-coffee company conducted a survey of married men to determine the proportion who prefer their brand, Miyagi Instant Coffee, to the major brands on the market. A random sample of 100 married men was gathered, and twenty of those men preferred the company's brand to the alternatives in the survey. Use a 95% confidence interval to estimate the proportion of all married men who prefer Miyagi over the major instant coffee brands. Be sure to interpret your answer.

A) 20% of married men prefer Miyagi Instant Coffee
B) The confidence interval is 90%
C) The sample size is 200
D) The survey was conducted among women

1 Answer

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Final answer:

The 95% confidence interval estimate for the proportion of all married men that prefer Miyagi Instant Coffee is between 12.16% and 27.84%. This does not imply that 95% of married men prefer Miyagi, but that there is high confidence that the true proportion falls within this range.

Step-by-step explanation:

To estimate the proportion of all married men who prefer Miyagi Instant Coffee over the major brands with a 95% confidence interval, the proportion from the sample is used as a starting point. In the survey, 20 out of 100 married men preferred Miyagi, indicating a sample proportion of 0.20 (or 20%).

To calculate the 95% confidence interval, we use the formula for the interval of a proportion:

Confidence Interval = p ± z*sqrt((p(1-p)/n)),

where:

  • p is the sample proportion (0.20),
  • z is the z-score corresponding to the desired confidence level (1.96 for 95%), and
  • n is the sample size (100).

Using this information, the confidence interval is calculated as follows:

Lower limit = 0.20 - 1.96*sqrt((0.20*0.80)/100) = 0.20 - 0.0784 = 0.1216

Upper limit = 0.20 + 1.96*sqrt((0.20*0.80)/100) = 0.20 + 0.0784 = 0.2784

Thus, the 95% confidence interval estimate for the true proportion of all married men who prefer Miyagi over the other brands is between 12.16% and 27.84%.

We interpret this interval to mean that we are 95% confident that the true proportion of all married men who prefer the Miyagi brand falls within this range. It does not mean that 95% of married men prefer the brand, nor that the interval has a 90% confidence level (as this would require a different z-score), nor that the survey's sample size was 200, or that it was conducted among women (which is unrelated to the calculation).

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