Final answer:
The magnitude of the force of friction on the cart must match the applied force to maintain constant velocity, making it 15 lb.
Step-by-step explanation:
The question relates to the concept of frictional force in Newton's laws of motion, specifically the idea that when an object moves with constant velocity, the net force acting on it is zero (Newton's first law). If you have to apply a force of 15 lb to keep the shopping cart moving at a constant velocity, this means that the frictional force opposing the motion also must be 15 lb. This is because the forces must balance each other out for the velocity to remain constant. So, the absolute value of the force of friction on the cart is 15 lb, which corresponds to option C).