Final answer:
Good business blogs deliver information promptly, cover topics of widespread interest, reflect the blogger's personal style, and encourage reader interaction by keeping comments enabled.
Step-by-step explanation:
Good business blogs and microblogs have certain characteristics that differentiate them from the rest. Notably, they deliver new information quickly, ensuring that the reader is always updated with the latest developments.
Business blogs also choose topics of universal interest. They aim at capturing a wide audience by discussing subjects that arouse the curiosity of diverse readers. Furthermore, a good business blog often has a distinctive voice; it is not merely written in an objective "corporate" voice. Instead, it balances professionalism with a personal touch, reflecting the blogger's personal style in the content to engage with readers genuinely.
Another key aspect of successful business blogging involves the interaction with the audience, which is why they usually do not disable the comments feature. Engaging with readers through comments can be beneficial for gaining feedback, fostering a community, and improving the content based on readers' insights.