Question

20) Brand communities are ________.

A) groups of several competing brands owned by the same corporation
B) brands named for regions and landmarks
C) groups of people united by their interest in and ownership or use of particular products
D) brands that are sold and marketed in a relatively small and restricted geographical area
E) symbolic constructs created within the minds of people that consist of all the information and expectations associated with a product or service

Answer 1

A brand community is a group of people united by their interest in and use of particular products. They interact and engage with each other, sharing experiences and ideas related to the brand. Hence the correct answer is option c

Step-by-step explanation:

A brand community refers to groups of people united by their interest in and ownership or use of particular products. It is a social phenomenon where individuals with a shared passion for a particular brand come together, either online or offline, to engage and interact with each other. These communities often serve as a platform for consumers to discuss their experiences, share ideas, and provide feedback to the brand.

Hence the correct answer is option c