Final answer:
The best practice is to send a personalized follow-up email to salon or spa clients within 24 hours of their visit. Follow up with a phone call if there's no email response, being persistent yet courteous. The quick follow-up demonstrates value for client experience.
Step-by-step explanation:
Providing follow-up after a salon or spa visit is an essential part of customer service that can help maintain a strong relationship with clients. A personalized email is often the preferred method for this follow-up. The best practice is to send this personalized email within 24 hours of the client's visit. This quick response time shows that the business values the client and their experience. Moreover, it provides an opportunity to address any concerns or feedback the client may have immediately at the same time welcoming them back for future services.
Although not all clients will respond to your email campaign, it's important to acknowledge that some will engage. Should an email not garner a response, it's perfectly acceptable to subsequently follow up with a phone call. Cautiously persist; be courteous and attentive without becoming a nuisance. Present yourself as someone who is offering assistance or a service they require, increasing the likelihood that they'll be responsive to your communications.