Final answer:
Federal regulations such as those from the FTC and FCC, as well as state regulations like the California Business and Professions Code, govern the use of the Internet for advertising in California, focusing on preventing deceptive practices and ensuring truthful representation.
Step-by-step explanation:
The use of the Internet for advertising in California is regulated by several federal and state regulations. One of the key federal regulations is the Federal Trade Commission (FTC) which oversees advertising to ensure it is not deceptive or misleading. Additionally, the California Business and Professions Code provide specific rules for advertising practices within the state, including the need for truthful representations and the disclosure of material information.
Moreover, the Federal Communications Commission's (FCC) Open Internet rules, based on Title II of the Communications Act and Section 706 of the Telecommunications Act of 1996, also apply to ensure free expression and innovation on the Internet. However, the specifics of how these regulations affect Internet advertising would depend on the nature of the content being advertised and the manner of its presentation. False or misleading statements, especially those that amount to fraud in commercial transactions, are prohibited under these regulatory frameworks.