Final answer:
Gauntlett's argument regarding prosumers in the context of IoT is that consumers are no longer passive users but also producers of data and content. Prosumers have the power to shape and influence IoT by creating innovative applications and services.
Step-by-step explanation:
In the context of IoT (Internet of Things), Gauntlett's argument regarding prosumers is that with the increasing connectivity of devices, consumers are no longer just passive users of technology but are also producers of data and content. Gauntlett argues that prosumers have the power to shape and influence the development of IoT by creating innovative applications and services.
For example, in the context of smart home devices, prosumers can create custom automation routines or develop their own apps to enhance the functionality of these devices. They can also contribute to the improvement of IoT devices by providing feedback and participating in beta testing.
Overall, Gauntlett's argument highlights the transformative nature of the IoT landscape, where consumers are not simply consumers anymore but active participants in the production and development of technology.