It should be noted that while the company managed to control the cost of sales and advertising expenses effectively, the increase in wages and other expenses and the significant shortfall in sales have led to a substantial decrease in profit.
The company needs to investigate the reasons behind the lower sales, higher wages, and other expenses to address the variances and take corrective actions.
A comprehensive review of the budgeting process may also be necessary to ensure that future budgets are more accurate and reflective of the actual operating environment.
In conclusion, the company should closely examine the reasons for the unfavorable variances and take appropriate measures to improve performance in the areas where actual results fell short of the budgeted figures.