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Discuss a time when a post or video on a social media site positively impacted you or someone you know? Who wrote the post (e.g., an individual or an organization)?

What do you think the author’s purpose was for sharing the post? Did the author reach their goal and target audience? How was the post organized? Did it include any images, charts, infographics, videos, links, or articles?
What qualities do you think make a social media post effective?

1 Answer

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Final answer:

A post by the organization 'Charity Water' shared a video to raise awareness about the lack of access to clean water and encourage donations. The post included storytelling elements, visuals, and a clear call-to-action. Effective social media posts are relevant, engaging, well-organized, and authentic.

Step-by-step explanation:

A post on a social media site that positively impacted someone I know was a video shared by an organization called 'Charity Water.' The purpose of the video was to raise awareness about the lack of access to clean water in many parts of the world and to encourage viewers to donate to their cause. The author, in this case, was the organization itself, and their goal was to reach a wide audience who would be willing to support their efforts.

The post was organized in a storytelling format, beginning with a powerful narrative and followed by images, videos, and personal stories of individuals who were affected by the water crisis. The post also included links for viewers to learn more about the organization and to make donations. The use of visual content and personal stories made the post engaging and impactful.

Some qualities that make a social media post effective include:

  • Relevance: The post should address a topic that is relevant and meaningful to the target audience.
  • Engaging content: The use of images, videos, and storytelling can capture the attention of viewers and evoke emotions.
  • Clear call-to-action: The post should have a clear and specific purpose, whether it is to raise awareness, promote a cause, or encourage action.
  • Well-organized: The post should be structured in a way that is easy to follow and understand.
  • Authenticity: The post should come across as genuine and authentic, resonating with the audience on a personal level.

Learn more about Impact of Social Media here:

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