1. Where are we now? This question involves assessing the current state of the organization, including its resources, capabilities, and competitive position.
2. Where do we want to go? This question focuses on defining the organization's vision, mission, and long-term goals. It involves determining the desired future state and the direction in which the organization wants to move.
3. How do we get there? This question involves developing strategies and action plans to achieve the desired goals. It includes analyzing the internal and external environment, identifying opportunities and threats, and formulating strategies to capitalize on strengths and mitigate weaknesses.