Final answer:
The statement "with the advent of social media, customers expect help immediately, at any hour of the day, and any day of the week" is true because social media has significantly changed the way customers interact with businesses.
Step-by-step explanation:
The statement is true; social media and smartphones have led to customer expectations of immediate assistance at all hours, transforming traditional customer service into a 24/7 responsive engagement.
The availability of smartphones with Internet capability has made access to platforms ubiquitous, leading to higher customer expectations for instant communication. This shift towards real-time interaction has increased the time employees spend being responsive to client needs.
The growth of social media has transformed the traditional customer service model, where responses were once bounded by business hours and the postal system, into a 24/7 expectation of immediate information and assistance.