Final answer:
Direct energy selling utilities contracts, door to door, is an example of a direct channel in the marketing channel. Option 4.
Step-by-step explanation:
Direct energy selling utilities contracts, door to door, is an example of a direct channel in the marketing channel. In a direct channel, the company sells its products or services directly to the end consumers without involving any intermediaries or middlemen.
This type of marketing channel is commonly used by companies that sell products or services directly to consumers, such as home utility companies, insurance companies, and telecommunications companies. By employing door-to-door salespeople, they can directly reach out to potential customers and build a personal connection.
Other examples of direct channels include websites or online stores where customers can purchase products directly, company-owned retail stores, or catalogs where customers can order products by mail or phone.
Hence, the right answer is option 4.