Final answer:
Inbound telemarketing involves receiving calls from customers, while outbound telemarketing includes initiating calls to potential customers. Inbound focuses on customer service and support, and outbound is primarily for sales and market research.
Step-by-step explanation:
The difference between inbound and outbound telemarketing lies in the direction of communication initiation. Inbound telemarketing refers to a business strategy where the company receives calls from customers, usually in response to advertising or a desire for product support. In contrast, outbound telemarketing is where the company initiates calls to potential customers, often to solicit sales or conduct market research.
With inbound telemarketing, companies might handle inquiries about products or services, take orders, provide customer service, or offer technical support. This approach is often reactive, as the customers are seeking out the company.
Outbound telemarketing, on the other hand, is typically proactive. Representatives reach out to individuals or businesses to sell products, request donations, conduct surveys, or set appointments. This can sometimes be referred to as cold calling, especially if the recipients of the calls have no prior relationship with the company.