Question

Which of the following is NOT an element of the traditional promotional mix? A. Packaging B. Advertising C. Personal selling D. Sales promotion E. Public relations"

Answer 1

Packaging is not part of the traditional promotional mix, which includes advertising, personal selling, sales promotion, and public relations; packaging is important but serves different marketing functions.(option a)

Step-by-step explanation:

The element that is NOT part of the traditional promotional mix is A. Packaging. The traditional promotional mix consists of four main elements: advertising, personal selling, sales promotion, and public relations. These components are used to communicate a product's value to potential customers and to persuade them to purchase.

Packaging, while important in marketing and influencing consumer decisions, is not usually considered a direct part of the promotional mix, which is more concerned with communication efforts designed to inform and persuade consumers.

Hence, the answer is option a