Question

QUESTION 1 J&S Landscaping is a small landscape gardening business. The organisation has received advice from their local Chamber of Commerce on how to produce a marketing plan. However, they are still unsure as to which step comes first in the marketing planning process. Which of the following should J&S Landscaping do first when starting their marketing plan?​

Answer 1

J&S Landscaping should first conduct market research when starting their marketing plan.

J&S Landscaping should first conduct market research when starting their marketing plan. Market research helps the business identify their target audience, understand customer needs, and assess the competition. This information is essential for developing an effective marketing strategy. J&S Landscaping should first conduct market research when starting their marketing plan.

Once market research is completed, the company can proceed to other steps in the marketing planning process, such as setting marketing objectives and developing a marketing mix.This information is essential for developing an effective marketing strategy.