Final answer:
The main functions of appeals in rhetoric are ethos, logos, and pathos. Ethos establishes the speaker's credibility, logos appeals to logic with facts and evidence, and pathos evokes emotional responses to connect with the audience.
Step-by-step explanation:
Appeals serve many functions in speech and writing, with the main two being ethos and logos, alongside the important pathos. Ethos relies on the credibility and authority of the speaker or writer, often invoking patriotic or religious values to establish trust with the audience. Logos, on the other hand, is an appeal to logic and intelligence, employing sound reasoning and supporting arguments with facts and statistics.
It's important to communicate clearly and use credible, well-sourced evidence for this type of appeal. Lastly, pathos is an appeal to the audience's emotions, creating a connection through feelings such as sympathy, fear, or anger. This can include the use of vivid language or personal stories to make a stronger impact.
Identifying General Purpose
The general purpose of these appeals in rhetoric is to persuade the audience to agree with the speaker or writer's argument. This persuasion is situated within a specific rhetorical and cultural context, meaning that the speaker must be aware of the timeliness (kairos) and emotional currents of the topic as they present their information and arguments.