Final Answer:
The mobile ecommerce conversion rate for paid traffic (CPC) by both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic.
Step-by-step explanation:
To determine the mobile ecommerce conversion rate for paid traffic (CPC), follow these steps:
1. Log into your Analytics account and choose the correct website property you wish to analyze.
2. Now you have two methods that you can use to find the mobile ecommerce conversion rate for paid traffic:
Method A: Using Audience Data
- Go to the 'Audience' section in the Analytics sidebar menu.
- Then, select 'Mobile' to expand the options under it, and click on 'Overview'.
- The Overview section will display data on all mobile traffic. To specifically see paid search traffic, you will need to refine this data.
- To filter the data by traffic type, add a secondary dimension. Above the data table, click on 'Secondary dimension' and type 'Traffic type' into the search box, then select it from the list. This will show you a breakdown of traffic types, including paid search, for mobile users.
- Look for the row that corresponds to paid search traffic, which would be indicated as 'cpc' (cost-per-click), and analyze the conversion rate for this segment.
Method B: Using Acquisition Data
- Go to the 'Acquisition' section in the Analytics sidebar menu.
- Click 'All Traffic,' and then select 'Channels.'
- This view shows you the traffic categorized by channels, such as direct, organic search, paid search, etc.
- To focus on mobile traffic within the paid search (CPC) traffic, add a secondary dimension by clicking on 'Secondary dimension' and searching for 'Device Category.' Select it to add it to the data table.
- The table will now include a column that shows the device category, which separates desktop, mobile, and tablet traffic.
- Identify the paid search (CPC) traffic that is categorized under the 'mobile' device and look at its conversion rate.
3. Both methods outlined above (A and B) are valid ways to approach the task of determining the mobile ecommerce conversion rate for paid traffic.
By narrowing the data down to mobile devices and paid traffic, you'll be able to calculate the conversion rate.
4. The statement "In Analytics you can only see traffic coming from desktop or from mobile/tablet together" is not correct.
So, the correct answer is: Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic.