Question

Why might your reports show sessions coming from a paused or discontinued campaign? Because users originally referred by that campaign are now returning via another Adwords campaign. Because users originally referred by that campaign are now returning as direct visitors Because users originally referred by that campaign are now returning via organic search. Because users originally referred by that campaign will always be reported as coming from that campaign.

Answer 1

Sessions may show from a paused campaign because users originally referred by that campaign may return as direct visitors in subsequent sessions. Option (B) is true.

Step-by-step explanation:

The most likely reason your reports might show sessions coming from a paused or discontinued campaign is:

Because users originally referred by that campaign are now returning as direct visitors.

When users initially visit your site through a specific campaign and later return directly (without using campaign-specific tracking), they are categorized as direct visitors in subsequent sessions.

This can make it appear as if sessions are still associated with the paused or discontinued campaign, even though the direct traffic is a result of their previous interaction with that campaign.

Thus, option (B) is true.