Final answer:
Print media, broadcast media, and display media are collectively known as mass media.
which serves to inform, entertain, and educate the public while adapting to technological advances and changes in media consumption habits. Print media still plays a significant role despite the growing influence of digital media.
Step-by-step explanation:
Print media (newspaper, magazines, direct mail), broadcast media (radio, television), and display media (billboards, signs, posters) are collectively known as mass media. Mass media encompasses various platforms designed to reach large audiences with information and entertainment. The primary goal of mass media is to educate, inform, and entertain the public, and it achieves this through a variety of outlets.
Print media, while experiencing a decline due to the rise of digital avenues, remains a significant source of news and information for many people worldwide. With technological progression, media consumption habits have evolved, giving rise to the need for strategic advertising and media campaigns that consider a myriad of demographic factors, including age and preferred media consumption platforms.
Lastly, the media serves several critical functions in society, including setting the national agenda, promoting the public good, and acting as a watchdog against corruption. Its role has been ever-changing and adapting with the advent of new technologies that allow for more direct and immediate consumption of content through innovative forms like streaming and on-demand services.