Question

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix? A. situation analysis B. goal setting C. marketing program D. sales forecasting

Answer 1

The marketing mix is developed during step C, the marketing program, of the strategic marketing process. It involves detailing product, price, place, and promotion to match the business's strategic goals.

Step-by-step explanation:

In the strategic marketing process, a firm develops the program's marketing mix at step C. marketing program. The marketing mix is commonly identified by the four Ps: product, price, place, and promotion. During this step, the company will decide on the specifics of these components. The situation analysis (A) involves an assessment of the internal and external environment of the business. Goal setting (B) consists of defining what the organization intends to achieve. Finally, sales forecasting (D) estimates how much of a product or service will be purchased by customers.

It's at the marketing program stage where details such as product features, distribution methods, promotional strategies, and pricing are concretely defined to meet the goals set earlier in the strategic marketing process.

Answer 2

The step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix is C. marketing program.

Step-by-step explanation:

In the strategic marketing process, developing the marketing mix occurs during the "marketing program" step. This is where the firm decides on the specific elements of its marketing strategy, including product, price, place, and promotion. It involves crafting a comprehensive plan that outlines how the product or service will be presented to the target audience. This step is crucial as it sets the foundation for effective implementation and helps align the marketing efforts with the overall strategic goals of the organization.

The correct option is C. Marketing program