Final answer:
Dura Steel Inc. owners plan to list the company publicly instead of selling to competitors. The process where a private company goes public by issuing shares is called an Initial Public Offering (IPO).
Step-by-step explanation:
Dura Steel Inc., a steel manufacturing company, intends to sell the business but wants to avoid selling to competitors due to the possession of valuable technologies and patents.
To achieve this, the owners decide to list the company on the public equities market. This process of converting a privately-owned company into a public company by issuing shares available for the general public to purchase is known as an IPO, which stands for Initial Public Offering.