Question

red bull uses social media extensively to promote its edgy brand image, but according to the case it seems to do very little on social media to communicate information about its actual product. based on this observation, which element of the 4e framework seems least important to red bull? multiple choice elaboration engagement extremity education excitement

Answer 1

Red Bull's social media strategy emphasizes Engagement and Excitement and minimizes the importance of Education within the 4E framework, focusing on their brand image rather than detailed product information.

Step-by-step explanation:

Based on the information provided, it appears that Red Bull focuses extensively on promoting its brand image through social media rather than communicating detailed information about the product itself. The element of the 4E framework that seems least important to Red Bull's social media strategy is Education.

Red Bull prioritizes creating an exciting, extreme image that aligns with its marketing strategy, and less on educating consumers about the product's features or ingredients. This approach is aligned with the idea conveyed by social marketing campaigns that utilize strong symbols and emotional responses to build brand recognition and loyalty, rather than focusing solely on product information.

Additionally, by leveraging social media platforms, Red Bull can rapidly build issue awareness and engage with a global audience, further highlighting the importance of Engagement and Excitement over education in their strategy.