Question

jason's company has installed a software system that allows it to track customer purchases and analyze buying habits. it is jason's job to use this data to design individualized strategies for customers, such as sending discount coupons to those who purchase more than $100 in product each month. what does jason's company use to understand its customers needs and wants?

Answer 1

Jason's company uses a customer relationship management system to understand customer needs and wants by analyzing behavior and purchases, allowing for tailored marketing strategies.

Step-by-step explanation:

Jason's company uses a customer relationship management (CRM) system to track customer purchases and analyze buying habits. This system helps the company to understand its customers' needs and wants by collecting data on consumer behavior and forming individualized marketing strategies, such as sending discount coupons to frequent buyers.

These practices highlight the importance of data interpretation in the modern digital era, as every purchase decision is influenced by the information available to the buyer. In Jason's case, the CRM system collects and provides valuable insights into customer preferences, which can then be leveraged to create a more personalized customer experience and drive sales.