A monopolistically competitive firm faces a downward-sloping demand curve, which is more elastic than that of a pure monopoly but less so than a perfectly competitive market. This allows some pricing power without losing all customers, and the firm will produce where marginal revenue equals marginal cost.
The perceived demand curve for a monopolistically competitive firm is typically downward-sloping, indicating that the firm has some power to raise prices without losing all of its customers. Unlike a pure monopolist, a monopolistic competitor faces a more elastic demand curve due to the presence of substitutes and direct competition. If a monopolistic competitor increases its price, it will lose customers, but not to the same extent as a perfectly competitive firm would, nor as little as a monopolist.
A monopolistic competitor will seek the output level where marginal revenue equals marginal cost, and will charge the price indicated by its demand curve. This balance allows the monopolistic competitor to maximize profits while considering the elastic nature of its perceived demand curve.