Question

the most important goal of a marketing web site is to: a. give prospective employees the opportunity to apply for jobs online. b. provide financial information to investors. c. increase purchases by visitors. d. communicate product information and build relationships with customers.

Answer 1

The most important goal of a marketing web site is to increase purchases by visitors and communicate product information and build relationships with customers. Therefore, the correct option is d. communicate product information and build relationships with customers.

Step-by-step explanation:

The most important goal of a marketing web site is to:

1. Increase purchases by visitors. A marketing website aims to drive sales and increase revenue by attracting and converting potential customers.
2. Communicate product information and build relationships with customers. A marketing website serves as a platform to provide detailed information about products or services and engage with customers, fostering trust and loyalty.