Final answer:
The term for a CRM system encompassing customer service, sales, marketing, and management is 'customer-facing CRM'. This CRM type helps improve customer relationships and drive sales by integrating functions across various customer touch-points.
Step-by-step explanation:
The term commonly used to describe a type of Customer Relationship Management (CRM) system that includes customer service and support, sales force automation, marketing, and campaign management is customer-facing CRM.
This type of CRM aims to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.
It typically integrates various functions and systems to provide a comprehensive tool for interacting with customers at different touch-points, making it easier for businesses to manage customer information and service requests, streamline the sales process, and conduct targeted marketing campaigns.