Final answer:
The video focuses on developing knowledge of a company and its products, networking effectively, and crafting an 'elevator pitch' for personal selling. These skills aid in making positive first impressions and incrementally increasing sales through techniques like the foot-in-the-door method.
Step-by-step explanation:
When it comes to personal selling, the video primarily focuses on developing knowledge of a company and its products, networking effectively, and utilizing an 'elevator pitch'. To be successful in personal selling, one must be adept at making a positive first impression, often by crafting a concise professional introduction. This skill is crucial when engaging in activities such as cold calling, networking, and job interviews.
Moreover, understanding the importance of accessing the hidden job market, conducting effective email campaigns, and tailoring application materials for specific job ads contributes to the art of personal selling. A comprehensive understanding of these concepts helps in responding effectively to customer objections and utilizing the foot-in-the-door technique to incrementally increase sales.