Final answer:
Observation by SMEs is the recommended method for conducting job analyses to keep costs low for a small publishing company.
Step-by-step explanation:
The most cost-effective method for conducting job analyses for a small publishing company would be to use observation by SMEs (Subject Matter Experts).
Observing employees who are proficient in their respective positions can provide insight into the skills and requirements of the job without the need for additional resources or expenses.
This method allows the company to gather accurate information directly from experienced employees and eliminates the need for questionnaires, interviews, or work samples.