Final answer:
Miguel and his team are involved in the process of branding their new home staging company, which includes choosing a name and brainstorming ideas for a logo.
Step-by-step explanation:
Miguel and his team are involved in the process of branding their new home staging company.
Branding is the process of creating a unique name, logo, and overall identity for a business or product. Throughout the process, Miguel and his partners have been holding meetings to decide on a name for their company, and they are now meeting with a graphic artist to brainstorm ideas for a logo.
This process is important for their company as it helps establish a strong brand image that can attract customers and differentiate them from competitors.