Final answer:
Simone is conducting prospecting to identify key decision-makers at potential client companies who may consider buying her medical supplies.
Step-by-step explanation:
The act of identifying those decision makers who are willing to consider Simone's products is called prospecting. Prospecting is an essential step in sales, where salespeople research and identify potential customers who are likely to be interested in their products or services.
In Simone's case, she is compiling a list of pharmacies and independent stores that make medical supply buying decisions, and plans to contact these businesses to determine their current supply usage and future purchasing plans. By doing this, she is prospecting and identifying the decision makers who are willing to consider her products.