Final answer:
Zee TV employs mass communication, using billboards, TV, magazines, and newspapers to promote its shows and inform their audience. This is enabled by technology that allows for targeted advertising and interactive engagement with viewers.
Step-by-step explanation:
Zee TV, a commercial television broadcast network, uses various channels such as billboards, television, magazines, and newspaper advertising to create awareness of upcoming shows and to inform viewers about new episodes of existing shows. This type of promotion is an example of mass communication, where information is disseminated widely to a large audience, typically through channels designed for reaching masses of people simultaneously.
The use of television advertising is particularly effective for this purpose as it facilitates reaching a targeted market demographic within their daily lives, leveraging advanced metrics received from viewership data.
Moreover, with the development of media and technology, advertising strategies have evolved to combat the challenges posed by technologies that allow consumers to bypass traditional adverts. Television itself has become an interactive platform, integrating social media and audience participation, thereby enhancing engagement and communication between broadcasters and viewers.