Question

which of the following activities are available to marketers through crm technology? (check all that apply.) multiple select question. track consumers' behavior over time. organize distribution channels based on demand. capture data that allows the firm to identify profitable customers. tailor goods and services according to customer needs. interact with customers to learn what they need and want.

Answer 1

CRM technology offers activities such as tracking consumer behavior, capturing data to identify profitable customers, and interacting with customers to learn their needs and wants.

Step-by-step explanation:

CRM technology offers several activities to marketers:

• Track consumers' behavior over time: CRM systems can collect and analyze data on customers' interactions, purchases, and preferences. This helps marketers understand customer behavior and make better decisions.
• Capture data to identify profitable customers: CRM systems can store information about customers' demographics, purchase history, and profitability. This allows marketers to identify and target the most profitable customers.
• Interact with customers to learn their needs and wants: CRM systems enable marketers to communicate with customers through various channels, such as email, social media, and chat. This helps marketers gather feedback, understand customer needs, and tailor goods and services accordingly.