Question

the mano family is shopping for a new garage door because theirs was destroyed in a fire. their insurance company told them to pick out a new one and it would pay for it. they have looked at several and narrowed it down to two. both have similar features, but one is more expensive and comes with a better warranty. the manos choose the more expensive door. what most likely influenced their level of price sensitivity?

Answer 1

The Mano family's level of price sensitivity was influenced by the value they perceived in the better warranty that came with the more expensive garage door.

Step-by-step explanation:

When the Mano family decided to purchase the more expensive garage door with a better warranty, their level of price sensitivity was influenced by the value they perceived in the warranty.

The warranty likely played a significant role in their decision-making process because it provided them with assurance and protection in case anything went wrong with the door in the future.

The Mano family prioritized the long-term value and peace of mind that the better warranty offered, even if it meant spending more upfront.