Final answer:
DVD Overnight's reliable overnight shipping created a competitive advantage by prioritizing a service gap in the online movie rental industry, just as the market was shifting from DVDs towards streaming services like Netflix. Therefore correct option is C
Step-by-step explanation:
DVD Overnight's reliable overnight shipment in an industry with many competitors but no clear leaders helped establish its competitive advantage. During this time, the production and distribution of home entertainment were undergoing significant transformations. Notably, there was a shift from physical formats like VCRs and DVDs to digital streaming services like N_etflix, which began providing on-demand Internet streaming media and a flat-rate DVD-by-mail service. While DVDs were prevalent after the era of VCRs, the rise of streaming technology and the convenience it offers has shifted consumer preferences. N_etflix, in particular, has seen a substantial increase in subscribers over time, indicating that streaming video is well on its way to surpassing the demand for physical DVD disks.
QUESTION
dvd overnight is a small company that rents dvd movies by mail using the web. it jumped into an industry where there were no firm leaders but lots of competitors and established a loyal clientele by seizing the opportunity to provide a service that was not available through other companies that rented movies over the internetreliable overnight shipment. its delivery system created its
A)sales-orientation B)tactical innovation C)competitive advantage D).benchmarking-focus.viable mission.