Question

which of the following statement is false? the first step of media planning is to identify your target audience for your brand message grps refers to the size of an audience (or total amount of exposures) reached by a specific media vehicle or schedule during a specific period of time you need to eliminate excessive overlap or too much frequency to reduce media waste dealing with negatives and fakes is one of the risks for using earned and interactive media three types of media, paid media, owned media, and earned media, are mutually exclusive

Answer 1

Three types of media, paid media, owned media, and earned media, are not mutually exclusive and can often work together to create a comprehensive media strategy.

Step-by-step explanation:

The false statement out of the given options is: Three types of media, paid media, owned media, and earned media, are mutually exclusive. In fact, paid media, owned media, and earned media are not mutually exclusive and can often work together to create a comprehensive media strategy. Paid media refers to advertising space that is paid for, owned media includes platforms that a company or individual controls like websites or social media accounts, and earned media refers to publicity or exposure gained through word of mouth, press coverage, or social sharing.