Final answer:
A person is most likely to succumb to informational social influence in uncertain situations or when the group is seen as an expert, differing from normative social influence and groupthink.
Step-by-step explanation:
A person might be most likely to yield to the effects of informational social influence during situations where the correct choice is unclear or when they believe the group has expertise. Informational social influence occurs when people conform because they see the group as being competent and possessing the correct information. This is particularly the case when an individual is faced with ambiguous or uncertain situations. For example, in an emergency, if an individual is unsure about the severity of the situation, they might look to the behavior of others to decide how to react.
The Asch conformity studies primarily exhibited normative social influence where participants conformed to be liked or to avoid ridicule, since the task itself was not ambiguous. Contrarily, groupthink is a situation where group conformity leads to poor decisions as diverse opinions are not considered, illustrating the potential negative outcome of such influences