Final answer:
Firms use non-financial criteria to accept strategic projects aimed at increasing sales, capturing greater market share, or enhancing government relations for favorable intervention.
Step-by-step explanation:
Firms may choose to use non-financial criteria to accept a strategic project for various strategic reasons that align with their long-term goals. One reason is to develop a product which can increase sales in other, more profitable areas of the business. Another motive for using non-financial criteria is the aim to capture greater market share, strengthening the firm's position against competitors. Lastly, some firms may make strategic investments to enhance government relations, which may lead to beneficial regulation and intervention, potentially providing a competitive advantage or stability within a certain market.