Main answer
To inform a social media, online and mobile campaign for Netflix's digital media presence, research should include audience research, competitor research, trend analysis, and content analysis.
Step-by-step explanation:
The types of research that could inform a social media, online, and mobile campaign for Netflix's current digital media presence include:
Audience research: Understanding the demographics, preferences, and behaviors of the target audience on social media platforms, online platforms, and mobile devices.
Competitor research: Analyzing the social media, online, and mobile strategies of other streaming platforms to identify successful tactics and differentiate the Netflix campaign.
Trend analysis: Monitoring and tracking current trends in social media, online platforms, and mobile technologies to stay ahead of the evolving digital landscape.
Content analysis: Evaluating the effectiveness of Netflix's current digital media content and identifying areas for improvement or new content opportunities.