Startup cosmetics company should focus on target audience and brand message to succeed in the market.
How is that so?
Below is a straight to the point plan that outlines the marketing channels and messaging that will be used by a startup cosmetics manufacturing company to communicate their brand:
- Target Audience: Women aged 18-35 who are interested in high-quality, natural cosmetics.
- Brand Messaging: Products are made with natural ingredients and are cruelty-free.
- Marketing Channels: Social Media, Influencer Marketing, Public Relations, Content Marketing.
- Budget: $40,000.
- Metrics: Website traffic, social media engagement, sales, brand awareness.
- Timeline: 12 months.
- Objectives: Increase brand awareness, generate leads, drive sales.
An illustration of the plan can go thus:
Target: Women 25-45 interested in natural & not good cosmetics.
Values: Quality, Natural, Sustainable
Personality: Vibrant, Empowering, Authentic