Final Answer:
Paraphrase the final answer with relevant phrase from the question for the statement which is true.
Buyer intention surveys are often unreliable due to the fact that buyers tend to overstate their likelihood of purchasing, and future events are uncertain.
Provide the final answer for all parts/subparts of the question.
Answer: D) both A and B are true.
Step-by-step explanation:
a) Buyers usually overstate their likelihood of purchasing: This statement suggests that individuals, when surveyed about their intention to buy, may express a higher inclination to make a purchase than what they actually end up doing. This overstatement could be influenced by various factors such as social desirability bias or unrealistic optimism.
b) Future events are not certain to happen: This implies that even if buyers express a strong intention to purchase, external circumstances or unforeseen events may prevent them from following through with their intentions. The uncertainty of future events makes predictions based solely on intentions unreliable.
a) Buyers usually overstate their likelihood of purchasing: People might want to present themselves in a favorable light, leading to an overestimation of their willingness to buy during a survey. This discrepancy between intention and actual behavior is a common challenge in interpreting buyer surveys.
b) Future events are not certain to happen: External factors such as economic changes, personal circumstances, or unexpected events can alter the course of action for buyers. This uncertainty undermines the reliability of predictions based solely on stated intentions.
a) Buyers usually overstate their likelihood of purchasing: This phenomenon is rooted in social psychology, where individuals may have a tendency to present themselves in a socially desirable manner. When surveyed about their buying intentions, respondents may inflate their likelihood of making a purchase, either due to a desire to be seen as favorable or influenced by optimistic projections about their future behavior.
b) Future events are not certain to happen: The unpredictability of the future introduces a layer of complexity into understanding buyer behavior. Even if buyers express a genuine intention to make a purchase, external events beyond their control—such as economic downturns, changes in personal circumstances, or unexpected life events—can significantly impact their ability or willingness to follow through on their stated intentions.
Understanding these nuances is crucial for businesses and researchers relying on buyer intention surveys to make informed decisions or predictions.
Do not explain the option which is not true.
Therefore, provide the correct option.
Answer: D) both A and B are true.