Question

Why is social media crucial to an inbound strategy? A) To generate outbound leads. B) To create high-converting landing pages. C) To engage and attract potential customers. D) To optimize supply chain management.

Answer 1

Social media is crucial for an inbound strategy because it helps to engage and attract potential customers, leveraging its broad reach and interactive nature to foster connections and spread information quickly.

Correct option is C.

Step-by-step explanation:

Among the options provided, the correct answer is to engage and attract potential customers. Social media platforms are key components in today's digital marketing and inbound strategy.

They are used not just for job postings or professional networking as on LinkedIn but also as powerful tools to raise awareness and spark engagement around issues or causes, harnessing the viral nature of these platforms to engage and attract potential customers.

The effectiveness of social media in spreading information can indeed lead to rapid social change and the emergence of leaders who capitalize on the reach of their social networks.

Furthermore, in the inbound marketing context, social media serves as an essential touchpoint to educate, entertain, and interact with the target audience, fostering relationships that can eventually lead to conversions.

Correct option is C.