Question

Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because__________.

a. print media are different in Europe, and it would be difficult to create a global campaign.

b. advertising regulations differ in other countries, including advertising to children.

c. domestic advertising agencies cannot earn commissions on advertising they place overseas.

d. research indicates that European children do not eat breakfast as often as American children.

e. literacy rates are significantly lower in Europe, and print ads would be ineffective.

Answer 1

b. advertising regulations differ in other countries, including advertising to children.

Step-by-step explanation:

Cecilia decided tolo introduce the her cereal advert in Europe, where she feels it will be innovative.

Thai was done to avoid competing in the mature U.S market.

It will be important for Cecilia to consider the advertising regulations on Europe.

There can be differences in what is considered appropriate in an advertisement in Europe.

She will need to ensure the content of her adverts complies with what is deemed appropriate content in Europe