Question

Imagine you are part of a marketing team designing an ad campaign for an expensive new sneaker. Define spin framing and then design an ad for the sneaker using this approach.

Answer 1

Spin framing is a marketing technique that influences people's perception of a product. In designing an ad campaign for an expensive new sneaker, the spin framing approach highlights the product's high-quality materials, unique design features, and exclusivity.

Step-by-step explanation:

Spin framing is a technique used in marketing and advertising to present information in a way that influences people's perception of a product or service.

It involves emphasizing certain aspects or benefits of the product while downplaying or omitting other details. In the case of designing an ad campaign for an expensive new sneaker, the spin framing approach might highlight the high-quality materials used, unique design features, and the exclusivity of owning the sneaker.

The ad could include imagery of the sneaker in luxurious settings or being worn by celebrities to create a sense of desirability and aspiration.