Question

according to cultivation and agenda setting theories, overall both focus on media's impact on people's perceptions of reality; however, these theories differ greatly in other ways. explain the key differences

Answer 1

Cultivation Theory and Agenda-Setting Theory both explore the media's influence on perceptions of reality, but they differ significantly in their approaches.

What does the cultivation theory teach

Cultivation Theory emphasizes the long-term impact of media exposure on shaping overall perceptions, while Agenda-Setting Theory focuses on the immediate influence of media content on issue salience and public discourse agenda.

Cultivation Theory looks at gradual, cumulative effects, shaping beliefs over time, while Agenda-Setting Theory concerns itself with the media's power to prioritize and highlight specific issues in the short term.