Consumer Reports found that approximately 25% of airline miles are never redeemed, emphasizing the importance of managing and utilizing rewards effectively. Option c is the correct choice.
Consumer Reports conducted a study revealing that approximately 25% of airline miles are never redeemed. This statistic highlights a significant portion of earned mileage rewards that go unused. The reasons behind this phenomenon include factors like mileage expiration, limited seat availability, and changes in travel plans.
Consumers may not fully utilize their accumulated miles due to various constraints within loyalty programs. The study underscores the importance of consumers being informed about the terms and conditions associated with their mileage programs. It encourages active management of rewards to ensure they are redeemed effectively, maximizing the value of the earned airline miles. Therefore, the correct option is (c) 25%.