Final answer:
Social cognitive theory, associated with Albert Bandura, emphasizes observational learning or modelling as its core concept, where individuals learn by observing and imitating the behaviors of others.
Step-by-step explanation:
Social cognitive theory is most strongly associated with the concept of modelling, also known as observational learning. Albert Bandura, who presented this theory, emphasized learning from the environment through observation and imitation of others. In Bandura's theory, whether we choose to imitate a model's behavior is contingent on the observation of that model being reinforced or punished. Hence, through observational learning, we learn what behaviors are acceptable and rewarded in our culture, and also which behaviors to inhibit.
Learn more about observational learning